How Does the College Hunks Hauling Junk Franchise Get So Much PR?
The College Hunks franchise gets a lot of national media exposure, which increases the value of the franchise investment and helps bring customers to franchisees
What’s in a name? For College Hunks Hauling Junk franchisees, the national media’s fascination with our catchy name, entrepreneurial success story and unique culture means lots of exposure on television and in newspapers and magazines. It also means increased credibility, brand awareness and ultimately, steady lead generation and more business opportunities.
College Hunks’ impressive brand recognition positions franchisees to start head and shoulders above the competition in local markets. The franchise has been featured on ABC’s Shark Tank, HGTV’s House Hunters, The Oprah Winfrey Show, The Nate Berkus Show, AMC’s The Pitch, Bravo’s Millionaire Matchmaker, TLC’s Hoarding: Buried Alive, A&E’s Sell This House, Spike TV’s Bar Rescue, MTV’s Jobs That Don’t Suck, CNN, CNBC, MSNBC, HLN, MTV, Fox News and Fox Business as well as articles in The Wall Street Journal, The New York Times, USA Today, Timemagazine, The Huffington Post, Forbes, Inc. and hundreds of other national media outlets. All that media exposure has introduced millions of people to our brand via mainstream media, which is even more valuable than a Super Bowl commercial or national ad campaign.
Becoming a household name doesn’t happen by accident. All that media exposure is the natural result of College Hunks’ catchy brand, unique culture, entrepreneurial success story, creative marketing and leadership. The company’s name and bright orange trucks are a “pattern interrupt,” like a purple cow in a field of brown cows, bringing smiles to people’s faces and drawing customer awareness to franchisees. It’s no surprise that 70 percent of our customers say our name played a role in their decision to hire us.
More than 30 percent of our business comes from repeat and referral clients who were impressed by the quality of service, the clean-cut, professional uniforms our team members wear and our friendly introductions on the phone, online and in the field.
College Hunks’ award-winning marketing strategies, including three from the American Marketing Association, help keep the franchise’s name in front of national and local media outlets — and potential customers. The awards received have been in categories recognizing us for our branding, for our website and for our affordable marketing campaigns. We also were the only winner of awards who did not have the help of a third-party advertising agency or PR firm.
College Hunks Hauling Junk has won multiple awards from the American Marketing Association.
The company has made a strong commitment to e-commerce. Our easy-to-find website and mobile sites continually bring new leads to franchisees. Traffic from search engines — the result of customers searching for moving or junk-removal services — has increased significantly in 2014. So has the number of jobs booked online.
College Hunks’ national call center helps franchisees handle more jobs more quickly and generate more revenue. The call center is open an average of 87 hours each week, the equivalent of a franchise having two full-time employees taking calls.
Local charity events are also a huge win-win for franchisees and their communities. For example, one franchise has been involved in food drives, filling one of their moving trucks with groceries and delivering them to a local food bank. It’s a feel-good story that local newspaper and television stations love to tell, presenting the College Hunks Hauling Junk brand in a positive light. Potential customers take notice.
Local independent competitors can only dream of this kind of marketing, PR exposure and lead generation support. That’s because College Hunks Hauling Junk founders Omar Soliman and Nick Friedman didn’t set out to create just another junk removal and moving business. Instead, they revolutionized the industry. College Hunks Hauling Junk is really a marketing and PR company that just happens to provide moving and junk removal services. The result of this marketing and PR machine is more brand awareness, credibility, lead generation and ultimately busier schedules and greater revenues for franchisees.
If you’d like to find out more about how College Hunks strives to be the best moving franchise to invest in, please fill out a form and start a conversation. We look forward to answering your questions.