Cruise contest provides franchise owners even more incentive to provide high-quality moving and junk removal services that grow the bottom line
When most College Hunks Hauling Junk moving and removal franchise owners are asked why they started a small business, the answer usually revolves around being one’s own boss and achieving financial independence. Winning a cruise isn’t on the list, but three years into the “Raise The Bar” cruise contest, that’s likely to change.
“Our fastest-growing franchise owners and Million Dollar Club owners, along with select team members, just got back from an amazing cruise to Nassau, Bahamas,” says Steven Nickels, Director of Franchise Support. “We began the contest three years ago, and we literally ‘raise the bar’ every year — and every year more locations have qualified.”
Friendly competition, serious prizes
Every College Hunks Hauling Junk moving and removal franchise owner knows that providing outstanding, stress-free service means positive word of mouth and steady business. With contests like Raise The Bar, it can also be a fun way to encourage more community marketing and other growth strategies. Here’s how it works:
To meet Level 1, a franchise needed to have $200,000 in growth from 2013 to 2014. The prize: a $250 reunion travel credit. Getting to $300,000 in growth for the same period was the Level II goal, and it earned a cruise for the owner and one guest, plus a $250 travel credit for each, along with a reunion travel credit. Level III was $400,000 in growth, and that earned the reunion travel credit, as well as a cruise for the franchise owner, a guest and two team members, plus a $250 travel credit for each.
Franchises open less than 12 months in 2013 had specific targets to hit, but they, too, could qualify for the prizes.
More growth, bigger rewards
Franchise locations with two or fewer zones with the highest growth and highest revenue per owned zone qualified for the Level II award, and franchises with at least $1 million in annual revenues received a cruise for the owner and a guest. If that franchise qualified for Level II as well, two team members also got cruises — if Level III was obtained, then four team members came along.
“We established Raise the Bar as a fun way to encourage competition among our franchise owners and their teams, but also to reward everyone for their hard work,” Steven says. “One of our core values is to build a fun, enthusiastic team environment, and the opportunity to win a cruise is certainly one way we’ve had a lot of success in doing that. It’s just another way that College Hunks Hauling Junk owners and their teams are people who move the world.”
If you’d like to find out more about how College Hunks strives to be the best moving franchise to invest in, please fill out a form and start a conversation. We look forward to answering your questions.