Getting the seal of approval from online consumer-referral services means a steady stream of business for franchise owners
Generating sales leads is a never-ending business, and at College Hunks Hauling Junk the process reaches out in many directions. A successful junk removal franchise relies on word of mouth, advertising, marketing and community outreach through presentations at events and through groups, for example.
But equally important are online referrals through entities like Angie’s List, Google Reviews and Yelp, which make recommendations to their users and will only refer to companies that they know and trust. We have won the Angie’s List Super Service Award every year since its inception.
“We have many online lead resources,” says Justin Waltz, franchise business consultant for College Hunks Hauling Junk. “These channels provide a steady stream of referrals to us, and that’s because we have a solid reputation in the communities we serve. They constantly monitor that, because they don’t want to be referring their customers to any business that isn’t up to their standards.”
Lead generation boosts franchise success
By casting a wide net when it comes to online lead generation, College Hunks Hauling Junk is able to help its junk removal franchise and moving franchise owners build their businesses without employing salespeople and marketers onsite. That means there’s more time to develop the business within the community being served instead of spending that time dealing with emails and phone calls.
“We are constantly working on our strategy when it comes to connecting potential customers with our franchise owners,” Justin says. “At least 30 percent of our business is repeat and by referral, which is outstanding in the removal and moving industries, but that means we have plenty of room to generate new leads through online and other channels.”
Tapping into community needs
Franchise owners also know they can count on College Hunks Hauling Junk to provide tools for “guerrilla” marketing efforts, including yard signs, door hangers and other tactile, printed materials. Those, combined with the bright green-and-orange trucks rumbling through the streets, guarantee a visible and recognizable presence. What’s more, the owners and their well-dressed, professional team members often are their own best advertisement as they meet first-time clients and provide outstanding service.
“We know that our franchise owners want to be out in the community, meeting people at events and giving presentations to real estate agents and other groups who can make referrals to them,” Justin says. “We work to make sure that while they are doing that, people who have seen our trucks or met team members can find us online and get the assistance they need for moving or junk removal.”
If you’d like to find out more about how College Hunks strives to be the best moving franchise to invest in, please fill out a form and start a conversation. We look forward to answering your questions.