From national media mentions to trucks and logos, brand recognition plays a big role in franchise marketing success
In the real estate business, it’s all about location, location, location. In the junk removal franchise and moving franchise business, it’s all about recognition, recognition, recognition. College Hunks Hauling Junk & Moving recognizes the importance of branding, which is why our marketing plan has become nationally recognized — and a huge benefit to our franchise owners.
“We take a very integrated approach to marketing,” explains Barry Julien, College Hunks Hauling Junk’s marketing coordinator. “It’s all about generating leads, getting people to pick up the phone and call us, or go online and submit a quote request or book an appointment. Everything is integrated to make those goals happen.”
Franchise owners looped into the process
And it’s not as though this is all happening at corporate HQ in Tampa, Florida. College Hunks Hauling Junk owners of the moving franchise and junk removal franchise play a vital role in the company’s ongoing, evolving marketing efforts.
“It’s almost like we are a financial advisor, in terms of how we work with our franchise owners and advise them on investing their marketing dollars,” Barry says. “We have specific resources and tactics, and specific vendors associated with those, and we work with our franchise owners on when and where to invest. That creates the leads in the community. Then we provide our Sales and Loyalty Center as the funnel to get those leads onto the calendar, so that they can ultimately perform the work.”
A diversified portfolio — every marketing angle is covered
Savvy investors know that you don’t put all of your eggs in one basket. When it comes to marketing, the same holds true. So whether it’s online marketing (where College Hunks Hauling Junk is so successful that the company, and its local franchises, routinely turn up on the first page of any Google search) to email, direct mail, grassroots marketing and other advertising, the College Hunks Hauling Junk & Moving plan is solid and well-balanced. But don’t just take our word for it.
“We’ve won three awards from the American Marketing Association,” Barry says. “Those were for our branding, our website and our affordable marketing campaigns. In every case, we were the only winners who did not have a third-party advertising agency or PR firm creating those efforts, so we bring a lot of value to our franchise owners without them having to help us absorb the cost of an expensive agency.”
Now factor in the College Hunks Hauling Junk name, the bright-orange trucks, easy-to-use website and mobile sites, the professionally uniformed and reliable moving crews, appearances by the company on everything from Oprah to ABC’s Shark Tank, and it’s easy to see why the brand has become nationally recognized.
It’s also why the company is busier now than ever. More than 30 percent of College Hunks Hauling Junk’s business comes from repeat and referral clients who singled the company out for everything from clean-cut team members (and their professional uniforms) to the quality, professionalism and punctuality of the crew to the fast, friendly and comprehensive help and advice they received from the call center. All the savvy marketing in the world can’t replace top-notch customer service, and College Hunks Hauling Junk & Moving is No. 1 in that area, too. The company’s marketing and branding is the sizzle, but the customer service experience is the steak.
If you’d like to find out more about how College Hunks strives to be the best moving franchise to invest in, please fill out a form and start a conversation. We look forward to answering your questions.