College Hunks Hauling Junk Garners Three National Press Mentions in One Day
Company’s rapid growth, strong franchisee satisfaction and solid expansion catch the eye of leading business publications
One sure measure of an industry leader is how often he or she is quoted in the media. For junk removal franchise and moving franchise guru Nick Friedman, three is a pretty good number — especially for a single day!
Friedman, president and co-founder of College Hunks Hauling Junk, was published in two Inc.magazine articles in one day in October, as well as being recognized in the Business Observer’s “Top 40 Under 40,” along with co-founder and CEO Omar Soliman. To date, the company has been featured in thousands of national media outlets and news stories, including prominent outlets such as USA Today, Wall Street Journal, Forbes, Fortune, Newsweek, Time, Washington Post, CNN, MSNBC, Fox News, HLN, MTV, Bravo, A&E, TLC, HGTV, AMC, ABC’s Shark Tank, and even two appearances on Oprah.
Another decade, another best-of list
For Friedman, the Business Observer mention marked the passing of time, but in a good way.
“We had previously been in the Inc. magazine “30 Under 30” list, so it’s funny to see us move into the next decade age group,” Friedman says. “But it’s great that we’re still making this kind of list. The article noted how we continue to grow and expand our brand, so hopefully we’ll make the “50 Under 50” list ten years from now.”
The Inc. articles included Friedman’s input on the best advice he ever received, as well as a piece on how to gain a spot on the Inc. 5000 list, where College Hunks Hauling Junk has been for the past five years.
“The goal of any competitive entrepreneur is to be seen as an industry leader and own the lion’s share of their market,” Friedman told Inc. “The real challenge for many businesses is that there is often an 800-pound gorilla that is already several steps ahead of you.”
The good advice he shared was to: Try harder, not follow the leader and to become colleagues with the competition. Doing all those things, he says, will smooth the path for steady, ongoing success in an industry with multiple players.
College Hunks’ Inc. 5000 approach
When it comes to making a well-known list like the Inc. 5000, Friedman told readers that success is more than revenue growth, although that’s nothing to be sneezed at.
“For our company, revenue growth has been more of a secondary goal, with our primary goal being to improve our franchisees’ profitability and satisfaction, and to improve our internal company culture and external client loyalty,” he told the magazine.
In the end, Friedman notes, these mentions are more evidence that the formula he and Soliman put into place early on continues to work. Add that to previous print, online and television appearances, and you get a company that is very much at home in the news.
“It’s all about brand credibility, and because we’ve been strategic with our national brand development, we’re getting good national press coverage,” he says. “We’ve already received between $25 million and $30 million in national brand exposure from the media, and we’re continuing to add fuel to that media fire. We want to elevate the brand above all the other players in the junk removal and moving industries, because that really helps add to the value of our franchisees’ investment.”
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