Iconic Brands & Their Net Promoter Scores
Iconic Brands: Recognition
You may be asking yourself “What is an Iconic Brand?” Well, typically, it’s a brand that is instantly recognizable. This may be due to their colors, the shape of their logo, or the way the product looks. But it’s not only visual cues that determine if a brand is iconic but the way the brand makes people feel. Do you get a giddy feeling knowing your Amazon package will arrive that same day? Do you find yourself smiling after a Southwest flight attendant sneaks you an extra snack? Iconic brands are capable of making consumers feel good about using that product or service. Iconic brands provide more than just a service, they provide an experience.
Iconic Brands: Culture
Customarily, iconic brands are also deep-rooted in culture. They choose to give back to their community in one way or another. Costco focuses on supporting children, education, health, and human services. Nordstrom strives to respect the environment, reduce impact, and conserve resources. College Hunks Hauling Junk & Moving does a little bit of it all. We donate items that can use a second home, we volunteer in our community to feed children, we recycle items that cannot be donated, and we donate money to charitable organizations.
Net Promoter Score: What is it?
A high Net Promoter Score is an indicator of an iconic brand. A Net Promoter Score (NPS) is the percentage of brand promoters vs brand detractors. In other words, how likely a consumer is to recommend the brand to their friends and family. It’s the best measure of customer loyalty and satisfaction. If a company delivers value and provides a great experience, customers will want to stay with that brand and recommend it!