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Modern Entrepreneur Series: Part 4

Here we are, at the end of the Modern Entrepreneur Series. Hopefully, you’ve found this information helpful so far. Personally, I know I’ve learned some things along the way.

Now, it’s time to recap what we’ve learned from Rudy DeFelice and Jen Gresham, entrepreneurs extraordinaire.

Fortunately, we’ve compiled the highlights below. Plus, we’ve compiled a list of useful articles and resources for you to refer back to from time to time while you’re setting up your startup. Enjoy!


Rudy DeFelice

Best Quote: “Take the energy you’re wasting on fear and channel it into inspiration.”


  • Read… a lot. Rudy’s top pick? Eric Ries’ The Lean Startup.
  • Talk it out. Stop worrying about idea-poachers and start practicing your pitch on anyone who will listen.
  • Take advantage of mentors. Anyone who knows about startups or business should be your new BFF.
  • Invest in professional coaching. You wouldn’t step into a UFC octagon without a lot of coaching beforehand (granted, most people wouldn’t step into the octagon even with all the coaching in the world, but you get the idea), so why would you take the entrepreneurial plunge without a coach?

Jen Gresham

Best Quote: “It really is possible to do what you love.”


  • Do your homework. If you feel uncertain about your idea, then make yourself certain. Jen suggests that you “interview the kinds of people who you want to serve.”
  • Make your family believe. If you’re worried that they won’t support you, then figure out why and do preemptive research on the questions they’re likely to ask. Jen says that “until you can answer all the questions in your own head, you’re never going to feel ready.”
  • You DO have time. If you think you don’t have time to balance entrepreneurship with other responsibilities like family, you’re wrong. Entrepreneurship greater flexibility than a regular job.
  • Keep it simple. Contrary to popular belief, if there aren’t a lot of people doing what you want to do, consider that it may be due to a lack of demand in that market.
  • Skip the backflips. “Following your passion” doesn’t necessarily mean you have to flip for joy every time you’re working on it. It just means that it’s something you truly enjoy and get a sense of fulfillment from doing.


Here is a list of great articles and resources to check out and refer back to while setting up your startup:

Take Action

Now that you have all the tools, it’s time totake action and start chipping away at the wall that stands between you and your passion. It’s time to become a Modern Entrepreneur!

Good luck, and as the Jamaican bobsled team would say, cool runnings!

And be sure to let us know your thoughts on this blog post and the series by posting in the comments section below. Thanks!