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Diary of a CEO - Part 2: How the "WOW" Got Started

My Search for How to Truly “WOW” Our Clients

8-Part Blog Series by Omar Soliman, Founder and CEO of College Hunks

Part 2: How the “WOW” Got Started

Thanks again for joining me. I’m Omar Soliman, founder of College Hunks Hauling Junk and College Hunks Moving. As we discussed last week, I’m writing because I want to share with you the story of my journey for “WOW.”

The goal is simple: to find the best ways to truly “WOW” our clients and take College Hunks’ service to even greater heights.

In order to understand where we, as a brand, are going, it’s imperative to understand where we’ve been. I’ve been thinking about it a lot lately, how Nick and I got started with nothing more than my mom’s cargo van, some word of mouth advertising and the determination to make something happen. Looking back, it seems so unlikely that an entire company should grow from such an unassuming initial idea.

Then again, maybe that beginning is part of the “WOW” factor itself. I certainly found myself saying that three letter word quite a bit along the way.

The truth is, maybe I did think that one day I’d own a business. Still, I never thought it would come from riding around in a beat-up van, offering to haul away people’s junk. I only started doing it because my mom wanted me to get a job between semesters at college and I thought it would be a fun way to earn a few bucks over the summer.

Now, with 39 franchises and more on the way, it’s easy to use this “WOW” idea to explain the growth of College Hunks.I started College Hunks without expecting much, but what I got in return blew my mind.

I remember that feeling when we got our first big orange truck with the College Hunks logo on the side, and I realized the company was really turning into something. It was astonishing… it was crazy.

That feeling is exactly what I want to pass on to our clients. It’s why I’m on this journey to find out what would really blow our clients’ minds in terms of unexpected, over the top, great service. We want our clients (that’s you!) to get MORE than they bargained for every time we show up to help them with their junk or moving needs, to the point where they come to expect that type of quality.

Then, when the “unexpected” becomes “expected,” we’ll just continue to raise the bar and discover even more innovative ways to “WOW” them.

Next week, I’ll tell you about why I view everyone in our company, from our corporate team and franchisees to the HUNKS on the trucks, as CEOs in their own rite and whyit’s just as important to “WOW” them as it is to “WOW” our clients. In the meantime, we’ve been getting some great feedback from all of you on facebook, so keep your ideas coming!

All you have to do is click here to check us out on Facebook and leave a comment expressing what “WOW” you would appreciate the most. Big or small, no idea is too “out there” for us to consider, so let me know what would “WOW” you!

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