Director of Franchise Performance
Laura Butcaris is an energetic leader with franchise and management experience in luxury fitness and wellness, specifically working with the opening of new locations. She has a proven track record of driving sales teams and overachieving revenue targets through inspiration and creative leadership. Laura joined our team in 2016 as a Franchise Business Coach – Ramp Up Specialist. She was responsible for enhancing the level and type of support provided to new franchise partners in the first six months to one year of operation. Under her direct support, our new franchise locations’ “ramp-up” revenue increased by an average of 300% over previous years. Laura is now the Director of Franchise Performance, leading a team of coaches who work directly to increase franchise partner revenue, profits, and satisfaction. Prior to Franchising, Laura created all of the operational protocols for the grand opening of Kinetic Sports Club in Pelham Manor, NY, and the NYC-based Mercedes Club’s 90,000 square-foot fitness and recreation facility, including the day spa, luxury fitness center, indoor and outdoor pools, and lifestyle amenity center. She also developed the clubs’ P&L and operational budgets and worked directly with ownership to develop the club’s strategic plan, membership pricing, personal training and spa menus, and employee compensation plans. Previously, Laura was the General Manager of the Derek Jeter Ultra Sport at 24 Hour Fitness, where she was responsible for the successful attainment of club targets (i.e.., member service, cleanliness, revenue, and retention). She also organized events with the New York Yankees and Derek Jeter’s personal team for club members and staff. Laura was also the director of multi-club operations for Club H fitness in New York and New Jersey, and the general manager of Equinox Fitness Clubs in New York.